Demystifying Publicity for Authors

Regular $70.00
Member $63.00
9 a.m.-1 p.m.
Publishing and Career
Open to All Levels
Online—Live Meeting
Number of Sessions
Day of the Week
Single Session
Publishing and Career Graphic

Publicity can often seem opaque, one-size-fits-all, or as if it just appears out of nowhere, especially to authors. If you have been recently acquired or are currently pitching your book to agents and editors, Demystifying Publicity for Authors will offer tools to help you prepare to publicize your book. Milkweed Editions marketing director—and former publicist—Joanna (Yanna) R. Demkiewicz will lead a class on publicity that feels organic, not prescriptive. From perfecting a conversational pitch to developing a social media voice and building online and in-person communities, this class will empower you to publicize your book with integrity. Featuring in-class exercises, peer workshopping, and guest author Aimee Nezhukumatathil, Demystifying Publicity for Authors will prepare writers to approach publicity, self-promotion, and publisher collaboration with confidence.

Instructions for Accessing This Online Class

In order to access live class meetings, you must have the Zoom application downloaded to your computer. You will also need a WiFi/Internet connection throughout the duration of your scheduled meeting and a computer with audio and video capability. The information to join your Zoom classroom will be provided in your confirmation email upon registration. Please check spam folders if you do not see this email upon registration. For more information on how to use Zoom, please see our training manual here.

Some classes use a supplemental Google Classroom page. Should your teaching artist use Google Classroom, you will be invited to join the classroom via email at least 24 hours in advance of your class (check spam folders if you are not seeing this invitation). Please note that Google Classroom requires a Gmail address to access the Classroom. If you do not have a Gmail account, the email invitation will be sent to the email address we have on file and will prompt you to create a free account or enter an existing account to join the classroom. If we are unable to send an email invitation to your non-gmail account, you will be contacted by a staff member to provide a Gmail address. If you do not have a Gmail account, you can create a free account here. Should you have concerns about this, please contact a Loft staff member at or 612-379-8999. For more information on how to use Google Classroom, please see our training manual here.