ClassSocial Media Strategy: A Class for Writers of Color and Indigenous Writers
Branding yourself and being active on social media are two effective ways to attract potential agents, editors and readers. Once you finish your current work in progress or sign a book contract, you will need a feasible digital marketing plan. What's the best way to engage online to spark an ongoing interest in your work? And how should you get started? This session will explore ways to design and produce an active online presence that keeps readers coming back—plus attract new ones—using free and paid content.
Participants in this workshop will learn about:
• Social Media Platforms & Management Tools
• Visual Literacy & Digital AV
• Blogs & Micro-influencers
• Initiating Brand Advocates & Partnerships
• Paid Ad Campaigns & Revenue
This class is part of a series of classes that cover the issues and traditions of writers of color and indigenous writers and is intended for writers of color and indigenous writers to work on their craft in a space that centers them and their work. We ask all participants to be cognizant of that core value. Minnesota human rights laws prevent the exclusion of anyone based on their identity. But if you are not a writer of color or Indigenous writer, please be mindful of the space and energy you take up in a class intended to uplift traditionally marginalized and silenced communities. Anyone being disruptive may be asked to leave.
The class is offered on a pay what you can basis with the suggested fee of $15 ($13.50 for Loft members). Students may select the "pay what you can" option and enter any amount, including $0. No student will be turned away for not paying.
This class will take place over Zoom. Meeting information and directions will be sent after registration.