Marly Rusoff began her career as a bookseller in Minneapolis while still a student at the University of Minnesota. The store became a gathering place for writers and it was upstairs that she and a number of them formed the Loft, a nationally recognized non-profit organization whose mission is to foster a writing community and an audience for literature. The list of authors with whom she has worked as a publicist and/or marketer includes Margaret Atwood, Thomas Cahill, Ethan Canin, Pat Conroy, Alex Kotlowitz, Tim O’Brien, Dennis Lehane, Bill Moyers, Sena Jeter Naslund, Cokie Roberts and Paul Theroux. At Doubleday she created the yearlong marketing plan for the launch of The Century by Peter Jennings and Todd Brewster. While at Doubleday, Rusoff also created the first Reading Group Guide specifically aimed at book groups, a popular marketing tool now widely used by publishers to encourage both sales and reading through active community interaction with books. Rusoff will continue to consult on marketing issues for a select number of preexisting clients.