Class

Social Media Strategy: Content and Conversation

Do you know why your organization uses (or should use) social media? If you don’t know or you thought something like ‘to make it go viral’ or ‘that’s just what everyone does,’ you probably don’t have much in the way of social media strategy. In this seminar, we’ll explore what tools to consider, when and how often to post, which content to share, who can help create and extend conversations, and how to analyze your results, diffuse your critics, and amplify your strongest advocates.

All Classes listed on the Loft website take place in Central Time.

Instructions for Accessing This Online Class

In order to access live class meetings, you must have the Zoom application downloaded to your computer. You will also need a WiFi/Internet connection throughout the duration of your scheduled meeting and a computer with audio and video capability. The information to join your Zoom classroom will be provided in your confirmation email upon registration. Please check spam folders if you do not see this email upon registration. For more information on how to use Zoom, please see our training manual here.

Some classes use a supplemental Google Classroom page. Should your teaching artist use Google Classroom, you will be invited to join the classroom via email at least 24 hours in advance of your class (check spam folders if you are not seeing this invitation). Please note that Google Classroom requires a Gmail address to access the Classroom. If you do not have a Gmail account, the email invitation will be sent to the email address we have on file and will prompt you to create a free account or enter an existing account to join the classroom. If we are unable to send an email invitation to your non-gmail account, you will be contacted by a staff member to provide a Gmail address. If you do not have a Gmail account, you can create a free account here. Should you have concerns about this, please contact a Loft staff member at [email protected] or 612-379-8999. For more information on how to use Google Classroom, please see our training manual here.