The Loft Blog

Things I Feel Strongly About
Making Peace with the Unknowable
And what about that road not taken? Roseanne Pereira takes another look at comparing, this time with oneself.
Roseanne Pereira
Apr. 18
Reading Like a Writer
What Happened to Ruthy Ramirez and a Prologue
Prologues: Your Story's First Impression—A Case Study with Ruthy Ramirez
Allison Wyss
Apr. 9
The Bookish Brand
Should You Hire a Publicist?
Is a publicist your ticket to bestseller status? Find out now.
Rachel Werner
Apr. 6
Things I Feel Strongly About
How to Stop Comparing Yourself (and other Dimensions of Being Human)
Roseanne Pereira addresses the pitfalls of comparison and the quest for meaningful writing.
Roseanne Pereira
Mar. 23
Around the Loft
Writing Doesn't Have to Be So Lonely
The Loft's debut digital literary community is almost here!
Allison Wyss
Mar. 15
The Bookish Brand
Mentorship in Writing
Mentorship: Your secret weapon for artistic growth and achieving your writing dreams.
Rachel Werner
Mar. 12
Things I Feel Strongly About
On Reader Impact
Why Your Next Read Might Haunt You: The Razor-Edge Between Art and Impact.
Roseanne Pereira
Feb. 20
The Bookish Brand
Unpack “Craft” To Boost Your Career
A highlight reel of the reads that have guided Rachel Werner through creative blocks, enriched her teaching, and deepened her understanding of the business behind writing.
Rachel Werner
Feb. 3
Things I Feel Strongly About
Terroir for Writers
How can the concept of 'terroir' transform your storytelling? Discover the intriguing intersection of food, culture, and writing with our newest Loft columnist.
Roseanne Pereira
Jan. 30
Reading Like a Writer
Verushka and a Child's Perspective
Experience Verushka through the eyes of its youngest character, Devon, and discover how a child's view can transform our understanding of both magic and reality.
Allison Wyss
Jan. 24
Loft Spotlights
Loft@50
We have a new mission! We are excited to share this journey with you as we celebrate our legacy and look forward to an exciting future together!
Arleta M. Little
Jan. 11
The Bookish Brand
 “Profess to Possess”: A Creative Manifesto
Explore Rachel Werner's “Profess to Possess” and uncover actionable strategies to reach your creative milestones this year.
Rachel Werner
Jan. 8