Class

How to Write the Perfect Pitch

The media industry is hard. This class will equip students with everything they need to know to successfully pitch editors, whether they're looking to build a career in freelance writing or hoping to land a big feature story with a major outlet.

This course will go through the business side of pitching, the Xs and Os of the process, and, most importantly, the craft of writing the perfect pitch that will hook any editor. The majority of the class will be spent learning the basics of building a strong pitch, how to lean into narrative over topics, refining a pitch after rejection, and how to format a pitch so it makes sense to editors.

We will also go through how to find publications and editors to pitch, resources for freelance writers, and what to expect after an editor greenlights that perfect pitch. Students will leave this class with the confidence and tools they need to start pitching stories. Students are encouraged to come with ideas for stories they'd like to write and publications where they'd like to place work.

All Classes listed on the Loft website take place in Central Standard Time (CST); make sure you understand your time zone, and adjust accordingly

Instructions for Accessing This Online Class

In order to access live class meetings, you must have the Zoom application downloaded to your computer. You will also need a WiFi/Internet connection throughout the duration of your scheduled meeting and a computer with audio and video capability. The information to join your Zoom classroom will be provided in your confirmation email upon registration. Please check spam folders if you do not see this email upon registration. For more information on how to use Zoom, please see our training manual here.

Some classes use a supplemental Google Classroom page. Should your teaching artist use Google Classroom, you will be invited to join the classroom via email at least 24 hours in advance of your class (check spam folders if you are not seeing this invitation). Please note that Google Classroom requires a Gmail address to access the Classroom. If you do not have a Gmail account, the email invitation will be sent to the email address we have on file and will prompt you to create a free account or enter an existing account to join the classroom. If we are unable to send an email invitation to your non-gmail account, you will be contacted by a staff member to provide a Gmail address. If you do not have a Gmail account, you can create a free account here. Should you have concerns about this, please contact a Loft staff member at [email protected] or 612-379-8999. For more information on how to use Google Classroom, please see our training manual here.